Clinicians approached AKQA Aotearoa to design and develop a new, scalable Shopify web experience to promote their products. As Senior Experience Designer on this project, my role was to craft the user experience, visual identity and user interface of the site in a way that aligned with Clinicians brand re-fresh and product range.
A key driver of this site design was to emphasise to users that Clinician's products are formulated with science-backed key ingredients. These designs also needed to resonate with a younger customer base that may only be engaging with the brand for the first time. This has informed the balance of visual aspects of this site that make it fresh and colourful, yet clinical in its structure and intentional use of white space. This project included close collaboration with the client and our content team, particularly around the design of the personalised quiz that allows users to quickly and easily find recommended products to fit their health needs.