Photobook / NZ

Widening audience engagement within the photobook community

Photobook New Zealand is a photobook festival that runs every two years in collaboration with Massey Univeristy, and The Museum of New Zealand Te Papa Tongarewa. Another designer and I were tasked with rebranding Photobook NZ, designing their website and producing their digital / social media collateral. Our rebranding focus was to make the festival feel more contemporary and visually appealing to a wider & younger audience. Enticing potential festival goers that have never been introduced to the photobook community before.