Tesla Meets New Zealand

A technologically, environmentally & socially progressive brand

Telsa Meets New Zealand is a rebrand and a business and marketing strategy to ready the company for a hypothetic launch into the New Zealand market. The design thinking behind this rebrand and launch revolves around a 'meeting' of the two, focusing on a collaboration between Tesla and local NZ communities. It is this collaboration that allows for new and old audience members to begin to view Tesla as an environmentally, technologicallysocially progressive brand.