The Works, a high-quality freehold commercial development situated in Porirua, Wellington, required a robust brand identity, strategic direction, and an impactful online presence for launching and selling its freehold commercial units. Nestled at the heart of Porirua, the development aimed to swiftly attract a diverse spectrum of potential buyers. With aspirations of becoming a hub for distinctive commercial and retail spaces that contribute to the community's vibrancy, The Works aimed to establish a strong footing.
We crafted a resolute, striking, and memorable brand identity that positioned the development as the preferred destination for creative individuals and innovators. It was important to instill confidence in prospective buyers through the visual identity. A blend of sophistication and authenticity was struck to resonate with private investors, upscale retailers, local artisans, and small businesses. The digital interface adopted a clear, concise approach, effectively conveying the benefits of unit ownership and investment.
As the Lead Designer at Luvly Ltd, my responsibility involved shaping the brand identity from conception. I explored and developed a range of applications across social platforms, varied print materials, advertisements, and the central website—a primary channel for generating sales leads. I meticulously designed the UX and UI of the site before developing it in Webflow. This involved ensuring a thoughtful curation of user experiences and constructing a smooth sales funnel to engage and capture potential leads for the business.